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Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
Bronxville
Bronxville /ˈbrɒŋksvɪl/ is a suburban village in Westchester County, New York, located about 15 miles (24 km) north of midtown Manhattan.[3] It is part of the town of Eastchester. The village comprises 1 square mile (2.5 km2) of land in its entirety, approximately 20% of the town of Eastchester. As of the 2010 U.S. census, Bronxville had a population of 6,323.[4] As of 2014, it was ranked 18th in the state in median income.[5]
Millionaire real-estate and pharmaceutical mogul William Van Duzer Lawrence sparked the development of Bronxville as an affluent suburb of New York City with magnificent homes in a country-like setting.[6] The area, once known as “Underhill’s Crossing”, became “Bronxville” when the village was formally established. The population grew in the second half of the 19th century when railroads allowed commuters from Westchester County to work in New York City.[6] Lawrence’s influence can be seen throughout the community, including the historic Lawrence Park neighborhood, the Houlihan Lawrence Real Estate Corporation, and Lawrence Hospital. John F Kennedy, the president of the United States, also resided here for a time.[7]
The village was home to an arts colony in the early 20th century during which time many noteworthy houses by prominent and casual architects were built.[8] After the Bronx River Parkway was completed in 1925, the Village expanded rapidly with the construction of several apartment buildings and townhouses much of it built by the Lawrence family. As of 1959, they continued to own or manage 97% of the rental market.[9] In both rentals and ownership, the village discouraged and effectively prohibited Jewish residency, earning the name “The Holy Square Mile.”[9]